Topic:

Communication structures and strategies for international business

Contents:

1. - correct communication - a review of grammatical structures in English
2. - precise communication - standard business vocabulary in international use
3. - appropriate communication - contexts and choice of channel and medium for the target audience
4. - communication strategies as a means of reaching commercial objectives

Aims:

The students improve their competence in the use of language by focusing on its role as a medium of communication. They actively acquire a range of business vocabulary sufficient to deal with everyday issues at a professional level in the world of international commerce. They learn about and practice conventions in communicating business messages in oral and written contexts, both in teams and on an individual basis.

Form of teaching:

Independent study of course materials, 10 hour seminar

Duration:

1 semester

Availability:

As required

Prerequisites:

not any

Workload:

150 hours

Credits:

5

Type and duration of examination:

Written examination (K120); or written examination (K 90) and alternative examination forms/oral examination; or alternative examination forms/oral examination.

Enrolment limitations:

Unlimited