Introduction to strategic management:

• Analysis: assessment of external (SWOT, PESTLE, CAGE), industry (Porter’s five forces), internal (value chain, core competencies), resource based view environment
• Formulation: Portfolio theory, Ansoff matrix, BCG matrix, competitive advantage, generic competitive strategies, core competencies,
• Implementation and control: business model canvas, change management, balanced score card as a strategic tool
• Strategic port management
• Case study about value chain in liner shipping industry, liner shipping strategies, port/terminal operation strategies, vertical integration, value added services, port competition and contestable hinterlands

After this module, participants are able to:

• analyse the external, industry, internal environment of their company in the context of port business
• formulate basic strategies and demonstrate knowledge about common procedures to implement and control them with a special focus laid on liner shipping business
• discuss recent developments in the liner shipping industry and its impacts on port/terminal operations

6 ECTS