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Strategic management

Contents

Introduction to strategic management:

  • Analysis: assessment of external (SWOT, PESTLE, CAGE), industry (Porter’s five forces), internal (value chain, core competencies), resource based view environment
  • Formulation: Portfolio theory, Ansoff matrix, BCG matrix, competitive advantage, generic competitive strategies, core competencies,
  • Implementation and control: business model canvas, change management, balanced score card as a strategic tool
  • Strategic port management
  • Case study about value chain in liner shipping industry, liner shipping strategies, port/terminal operation strategies, vertical integration, value added services, port competition and contestable hinterlands

Learning outcomes

After this module, participants are able to:

  • analyse the external, industry, internal environment of their company in the context of port business
  • formulate basic strategies and demonstrate knowledge about common procedures to implement and control them with a special focus laid on liner shipping business
  • discuss recent developments in the liner shipping industry and its impacts on port/terminal operations

Credit points

6 ECTS

Responsible expert

Dr. Hans-Joachim Schramm
+43 (650) 2505-563

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Course Coordinator

B.A.

Daniel Lampe

+49 (3841) 7537-657