The representation of an organisation towards all ist stakeholders contributes vastly to ist commercial success. This Modul highlights the importance of appropriate public relations activities and stakeholder management. The students will experience of how to communicate the mission and vision of the company as well as to convince the stakeholders about the organisational strategy.
Understand the perspectives of all kind of stakeholders
Identify the role and importance of PR
Formulate effective PR-strategies to address stakeholders´ requirements
Use extensively social media to support PR-strategies
Review the communications strategy of the own organisation