Onlinestudium
MBA Logistik & Handel

Data and data analytics are the “new” gold of business. The module will clarify the myths and realities of this claim. The decreasing costs of information processing, known as digitisation, offer new approaches to commercial developments and challenge traditional business models.

The module identifies tools and models for data analytics and addresses the question of how and in what form information technology helps to create and maintain competitive advantages. Increasing uncertainty in business also requires an in-depth analysis of risk.

This module will cover qualitative and quantitative risk-management techniques and their application in commercial environments.