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Onlinestudium
Master Digital Commerce, Marketing & Psychology

Master Digital Commerce, Markting & Psychology

Onlinestudium
Master Digital Commerce, Marketing & Psychology

Master & MBA | WINGS-Fernstudium
Magdalena Groth

Magdalena Groth

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Drupal\wings_contact\Plugin\Block\ContactDetailsBlock->build() (Line: 171)
Drupal\block\BlockViewBuilder::preRender(Array)
call_user_func_array(Array, Array) (Line: 101)
Drupal\Core\Render\Renderer->doTrustedCallback(Array, Array, 'Render #pre_render callbacks must be methods of a class that implements \Drupal\Core\Security\TrustedCallbackInterface or be an anonymous function. The callback was %s. See https://www.drupal.org/node/2966725', 'exception', 'Drupal\Core\Render\Element\RenderCallbackInterface') (Line: 788)
Drupal\Core\Render\Renderer->doCallback('#pre_render', Array, Array) (Line: 374)
Drupal\Core\Render\Renderer->doRender(Array) (Line: 446)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 204)
Drupal\Core\Render\Renderer->render(Array) (Line: 496)
Drupal\Core\Template\TwigExtension->escapeFilter(Object, Array, 'html', NULL, 1) (Line: 118)
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Twig\Template->displayWithErrorHandling(Array, Array) (Line: 378)
Twig\Template->display(Array) (Line: 390)
Twig\Template->render(Array) (Line: 55)
twig_render_template('themes/custom/volcano/src/templates/layout/page.html.twig', Array) (Line: 384)
Drupal\Core\Theme\ThemeManager->render('page', Array) (Line: 433)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 204)
Drupal\Core\Render\Renderer->render(Array) (Line: 496)
Drupal\Core\Template\TwigExtension->escapeFilter(Object, Array, 'html', NULL, 1) (Line: 104)
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Twig\Template->displayWithErrorHandling(Array, Array) (Line: 378)
Twig\Template->display(Array) (Line: 390)
Twig\Template->render(Array) (Line: 55)
twig_render_template('themes/custom/volcano/src/templates/layout/html.html.twig', Array) (Line: 384)
Drupal\Core\Theme\ThemeManager->render('html', Array) (Line: 433)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 204)
Drupal\Core\Render\Renderer->render(Array) (Line: 162)
Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 580)
Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 163)
Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90)
Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object)
call_user_func(Array, Object, 'kernel.view', Object) (Line: 142)
Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch(Object, 'kernel.view') (Line: 174)
Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 81)
Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 58)
Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 48)
Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191)
Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128)
Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82)
Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 48)
Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 51)
Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23)
Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 718)
Drupal\Core\DrupalKernel->handle(Object) (Line: 19)

Digital Commerce III: Netzwerk- & Plattformökonomie

Ziel des Moduls ist es, Sie mit den grundlegenden, strategischen, operativen und Controlling bezogenen Inhalten des Plattformmanagements vertraut zu machen.

Grundlagen

  • Deutscher und internationaler Digital-Commerce-Markt
  • Plattformen im B2C und B2B-Markt
  • Relevanz von Plattformen aus Kunden- und Branchensicht

Strategische Ebene

  • Rolle von Plattformen im Kontext der Vertriebsstrategie
  • Zielgruppenpotentiale
  • Erfolgsfaktoren von Plattformen
  • Seller- / Vendor-Model
  • Werbestrategien auf Plattformen

Umsetzungsebene

  • Lock-In-Mechaniken von Plattformen
  • Shops auf Plattformen
  • Content und Media Gestaltung auf Plattformen
  • Search and Ads
  • Retail-Medieninventar verschiedener Plattformen

Kontrollebende

  • Umsatzpotenziale von Plattformen
  • Plattform-KPIs

Nachhaltigkeit

  • Konsumethik
  • Nachhaltiger digitaler Konsum
  • Verpackungs- & Versandoptimierung / Operation Research

 

Modulverantwortung