Public Relations and Stakeholder Management

The representation of an organisation towards all ist stakeholders contributes vastly to ist commercial success. This Modul highlights the importance of appropriate public relations activities and stakeholder management. The students will experience of how to communicate the mission and vision of the company as well as to convince the stakeholders about the organisational strategy.

  • Understand the perspectives of all kind of stakeholders

  • Identify the role and importance of PR

  • Formulate effective PR-strategies to address stakeholders´ requirements

  • Use extensively social media to support PR-strategies

  • Review the communications strategy of the own organisation

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