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Intercultural Studies

Inhalt

The main topics to be discussed are:

  • Cultural Theory: Hofstede, Tompenaars, Lewis, et. al.
  • Time perception and time orientation
    Context
  • strategic planning in international management
  • Foreign Direct Investment versus joint ventures
  • Culture as the central challenge
  • communication and distribution
  • purchasing and manufacturing
  • motivating international personnel
  • international design and development
  • organizing and structuring a multinational firm.

Lernziele

Students are able to adapt to a foreign culture and are able to work in a company in a culturally foreign environment.

Fachverantwortlicher

Prof. Dr. Knut Reese
+49 (3841) 7537-380

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Ihre Ansprechpartnerin

B.A. Betriebswirtschaft

Janett Schumacher

+49 (3841) 7537-726