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StartseiteMasterLighting DesignDesign Methods 3: Branding and Marketing

Module

Design Methods 3: Branding and Marketing

Topics
  • Symbolic Significance of Light
  • Branding Through Light
Contents

Several topics with significance for resolution in the design process will be covered.  Additionally, the cultural backgrounds of the students will assist in understanding cultural influence on design more generally.  The importance of lighting as a marketing tool will also be considered.

Objectives
  • Gain awareness of light and symbolism
  • Appreciate the influence of different forms of lighting on particular environments
  • Create distinctive scenarios which serve to form a brand image

 

Responsible expert

Prof. Dr. Thomas Römhild
+49 (3841) 7537-602

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Application Coordinator

B.A. Business Administration

Robert Friedrich

+49 (3841) 7537-229

Course Coordinator

M.A. Lighting Design

Saurabh Sachdev

+49 (3841) 7537-873