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Module

Strategic Management

Topics
  • Developing strategic approaches to ensure the economic success of a lighting design office
Contents

Using proven methodologies, a strategic concept for an architectural lighting office will be developed and presented in the form of a business plan.  The following stages will be demonstrated: Analysis of economic conditions affecting lighting design officesCustomer needs analysisDevelopment of office philosophyStrategic development based on analysisForming implementation strategies.

Objectives
  • Ability to autonomously and independently apply knowledge in the practice of strategic management

Responsible expert

Prof. Dr.-Ing. Marcus Hackel
+49 (3841) 7537-197

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Application Coordinator

B.A. Business Administration

Robert Friedrich

+49 (3841) 7537-229

Course Coordinator

M.A. Lighting Design

Saurabh Sachdev

+49 (3841) 7537-873