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Module

Strategic Management

Topics
  • Developing strategic approaches to ensure the economic success of a lighting design office
Contents

Using proven methodologies, a strategic concept for an architectural lighting office will be developed and presented in the form of a business plan.  The following stages will be demonstrated: 
- Analysis of economic conditions affecting lighting design offices
- Customer needs analysisDevelopment of office philosophy
- Strategic development based on analysis
- Forming implementation strategies.

Objectives
  • Ability to autonomously and independently apply knowledge in the practice of strategic management

Responsible expert

Prof. Dr.-Ing. Marcus Hackel
+49 3841 753 - 7197

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Lighting Design

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Course Coordinator

M.A.

Robert Friedrich

+49 3841 753 - 7229

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