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Strategic Management

Topics
  • Developing strategic approaches to ensure the economic success of a lighting design office
Contents

Using proven methodologies, a strategic concept for an architectural lighting office will be developed and presented in the form of a business plan.  The following stages will be demonstrated:

  • Analysis of economic conditions affecting lighting design offices
  • Customer needs analysis
  • Development of office philosophy
  • Strategic development based on analysis
  • Forming implementation strategies.
Objectives
  • Ability to autonomously and independently apply knowledge in the practice of strategic management

Fachverantwortlicher

Prof. Dr.-Ing. Marcus Hackel
+49 3841 753 - 7197

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über Fernstudium Master
Lighting Design

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Bewerbungskoordinator

M.A.

Robert Friedrich

+49 3841 753 - 7229

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