Marketing of maritime services
Focus of this module is the “four p’s” marketing instruments: price, product, placement and promotion. The modern marketing concept includes a total number of “seven p’s”. In addition to the old concept the items “personnel”, “process management” und “physical facilities” are important for modern marketing strategies. This whole marketing mix is discussed in relation to maritime logistics and port business.
After having completed the module, students will know the basic concepts, goals, strategies, tools, methods and relationships in marketing.
Dr. Hieronymus Sturm
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